CEO Of Major Cable Company Expects To Add Viewers Despite Tell-Tale Signs All Around

Cord-cutting is to cable TV providers what Craigslist was to the newspaper industry; that genie isn’t going back in the bottle once it’s out. There’s no denying that it costs a considerable amount of money to run a TV studio, production service and distribution house. To make that money, TV studios depend on advertising dollars and subscription fees to close the gap. Similarly, print newspapers banked on people paying the princely sum of 25 or 50 cents on a daily basis for the day’s news and expected classified ads to cover the rest. Then it was 75 cents for a copy. Then it was $1 and finally, it was a paywall on their websites so people had no choice to foot the bill for news-gathering. While the aforementioned paywall was really the last chance for media companies to make money off of their product, cable TV has simply had to take “cord-cutting” on the chin. That’s because people are realizing that the average of $100 they pay per month isn’t worth it and are instead opting for devices like the Clear TV Key to give them access to dozens of broadcast channels.

However, one CEO of a major cable provider is seemingly on a fool’s errand. According to October 2017 news reports, the chief of Charter Communications expects that his company will add new subscribers over the next three years. Charter, which merged with Time Warner Cable, competes with Comcast and serves 26 million customers across the U.S. While only time will tell if Charter Communications achieves such lofty ambitions, the other numbers don’t lie. SNL Kagan, a research firm, found that those paying for cable television decreased by 1.9 million in 2016. Industry experts expect the number of those paying for traditional television at home will contract by additional 10 percent over the next four years. According to reports, Charter will start offering an all-digital package, improve customer service and revamp its pricing policy. The latter point is really key here; you’ll still be paying for the privilege of watching television and some say that just doesn’t have to be the way things are.

While there are a variety of reasons as to why cable TV providers are scrambling to retain advertisers and eyeballs, digital antennas like the Clear TV Key are giving a newfound freedom to the legion of cord-cutting in the U.S  By plugging this easy-to-use antenna into your modern television set, you’ll instantly have access to national and local news, sporting events, cartoons, classic movies, foreign language channels and so much more. If you’re ready to send a message to cable companies who’ve charged exorbitant amount of money for far too long, don’t hesitate to server that tie and get a Clear TV Key instead.