Cord-cutting is to cable TV providers what Craigslist was to the
newspaper industry; that genie isn’t going back in the bottle once it’s out.
There’s no denying that it costs a considerable amount of money to run a TV
studio, production service and distribution house. To make that money, TV
studios depend on advertising dollars and subscription fees to close the gap.
Similarly, print newspapers banked on people paying the princely sum of 25 or
50 cents on a daily basis for the day’s news and expected classified ads to
cover the rest. Then it was 75 cents for a copy. Then it was $1 and finally, it
was a paywall on their websites so people had no choice to foot the bill for
news-gathering. While the aforementioned paywall was really the last chance for
media companies to make money off of their product, cable TV has simply had to
take “cord-cutting” on the chin. That’s because people are realizing that the
average of $100 they pay per month isn’t worth it and are instead opting for
devices like the Clear TV Key to give
them access to dozens of broadcast channels.
However, one CEO of a major cable provider is seemingly on a fool’s
errand. According to October 2017 news reports, the chief of Charter
Communications expects that his company will add new subscribers over the next
three years. Charter, which merged with Time Warner Cable, competes with
Comcast and serves 26 million customers across the U.S. While only time will
tell if Charter Communications achieves such lofty ambitions, the other numbers
don’t lie. SNL Kagan, a research firm, found that those paying for cable
television decreased by 1.9 million in 2016. Industry experts expect the number
of those paying for traditional television at home will contract by additional
10 percent over the next four years. According to reports, Charter will start
offering an all-digital package, improve customer service and revamp its pricing
policy. The latter point is really key here; you’ll still be paying for the privilege
of watching television and some say that just doesn’t have to be the way things
are.
While there are a variety of reasons as to why cable TV providers
are scrambling to retain advertisers and eyeballs, digital antennas like the
Clear TV Key are giving a newfound freedom to the legion of cord-cutting in the
U.S By plugging this easy-to-use antenna
into your modern television set, you’ll instantly have access to national and
local news, sporting events, cartoons, classic movies, foreign language
channels and so much more. If you’re ready to send a message to cable companies
who’ve charged exorbitant amount of money for far too long, don’t hesitate to
server that tie and get a Clear TV Key instead.